Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Retail Marketing.

Description: The upsurge of self-checkout and unmanned stores like Amazon Go is freeing consumers from one of the things they detest most: long checkout lines.


Date: Mar 16, 2020


Questions for discussion:

  • What does the report say about how retailers and their customers are adapting to self-checkout?
  • What do you think are the challenges facing retailers as they modify this part of the buying experience?