Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: The funnel concept has been around for a long time. Marketing teams use it to plan out the journey people take from prospect to lead to customer, and it’s worked. Lately, however, companies are switching to a marketing flywheel. Why the shift? One word: customers.


Date: Mar 16, 2020


Questions for discussion:

  • What is the fundamental difference between these two models?
  • What do you think about the “flywheel” concept for directing marketing?
  • Write up one strategic example for each of the items at the end of the article.