Description: The funnel concept has been around for a long time. Marketing teams use it to plan out the journey people take from prospect to lead to customer, and it’s worked. Lately, however, companies are switching to a marketing flywheel. Why the shift? One word: customers.

Source: Entrepreneur.com

Date: Mar 16, 2020

Link: https://www.entrepreneur.com/article/347345?utm_source=newsletter&utm_medium=email

Questions for discussion:

• What is the fundamental difference between these two models?
• What do you think about the “flywheel” concept for directing marketing?
• Write up one strategic example for each of the items at the end of the article.