Queen Elizabeth II’s Relationship With Media Technology

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: Technology innovations shaped the world in which Queen Elizabeth II reigned. She embraced all. Perhaps it’s because she realized the connection media technology — and ultimately, the internet — could create between the monarchy and people. The 96-year-old, who represented an institution dating back centuries, was more tech-savvy than many imagined. Source: MediaPost.com –… Read more »

Burger King unveils $400 million plan to revive U.S. sales with investments in renovations and advertising

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing, Services Marketing, Supply Chain.

Description: Burger King on Friday said it plans to spend $400 million over the next two years on advertising and renovating its restaurants as part of a broader strategy to revive lagging U.S. sales. Source: CNBC.com Date: Sep 09, 2022 Link: https://www.cnbc.com/2022/09/09/burger-king-400-million-plan-to-revive-us-sales-with-remodels-advertising.html Questions for discussion: Summarize the highlights for the future. What do you think… Read more »

Why the Housing Market Is Not in Recession

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Description: Wharton real estate professor Fernando Ferreira doesn’t believe the U.S. housing market has entered a recession. Source: https://knowledge.wharton.upenn.edu Date: Sep 06, 2022 Link: https://knowledge.wharton.upenn.edu/article/why-the-housing-market-is-not-in-recession/ Questions for discussion: What does the article say is happening in the real estate industry? Why is this industry so important to understanding the economy? How are business decisions affected by changes… Read more »

SPOS #842 – Andrea Belk Olson On Secret Customer Needs

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Relationship Marketing, Retail Marketing.

Description: Here it is: Six Pixels of Separation – Episode #842. Have you ever met a “differentiation expert”? That’s the role of Andrea Belk Olson (who is also a speaker and author). As the CEO at Pragmadik, where her team helps organizations of all sizes better understand customers (their wants, desires and secret needs). She is the author of The… Read more »

Here’s why tall cans dominate the craft beer market

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: The tall can — a.k.a. tallboy or pounder — projects both trendiness and blue-collar appeal, experts say Source: CBC.ca Date: Sep 04, 2022 Link: https://www.cbc.ca/radio/costofliving/craft-beer-tall-cans-1.6570989 Questions for discussion: What does the article say about marketing, consumer behavior and the size of beer cans? What do you think about these views? What should marketers do… Read more »

How Barnes & Noble Went From Villain to Hero

Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing.

Description: After years on the decline, Barnes & Noble’s sales are up, its costs are down — and the same people who for decades saw the superchain as a supervillain are celebrating its success. Source: NYTimes.com Date: April 15, 2022 Link: https://www.nytimes.com/2022/04/15/arts/barnes-noble-bookstores.html Questions for discussion: What has happened to the bookselling business and to Barnes… Read more »

Health systems invest in robots to abate nursing shortage—but privacy concerns are still an issue

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing, Services Marketing.

Description: Service robot startup Diligent Robotics scored $30 million in a Series B raise. Cedars-Sinai Medical Center was among investors. The startup has raised $50 million to date. Source: eMarketer.com Date: Apr 13, 2022 Link: https://www.emarketer.com/content/health-systems-invest-robots-abate-nursing-shortage-but-privacy-concerns-still-issue Questions for discussion: What does the report say about the use of robots in health services and human acceptance? As a marketer in sales, how… Read more »

Can cryptocurrency go mainstream?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Supply Chain.

Description: Bitcoin is just one of thousands of digital currencies on the market, that have proven a boon for speculative investors. But what can you actually use crypto for? As of now, not much, says correspondent David Pogue, who looks into the problems cryptocurrency has to overcome if it’s to become ready for prime time…. Read more »

Amazon’s IMDb TV changes its name to Freevee

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Description: Bye-bye, IMDb TV. The Amazon-backed free ad-supported streaming service will now be called, drum roll please, Freevee. Yes, Freevee. Source: Yahoo.Finance.com Date: Apr 13, 2022 Link: https://ca.finance.yahoo.com/news/amazons-imdb-tv-changes-name-152117904.html Questions for discussion: What do you think about Amazon’s branding effort so far? Do you think the familiarity with Prime is on par with IMDb TV? Do… Read more »

Frito-Lay chips head back to Loblaw, after long and public feud between food giants

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: The two-month saga might have permanently changed the snack landscape at Canada’s grocery giant Source: FinancialPost.com Date: Apr 11, 2022 Link: https://financialpost.com/news/economy/frito-lay-shipments-head-back-to-loblaw-after-long-and-public-feud-between-food-giants Questions for discussion: Do you believe management of Loblaws handled this issue properly? Do you think this was an opportunity missed for smaller suppliers to build a relationship with Loblaws as well… Read more »