Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Relationship Marketing, Retail Marketing, Services Marketing.

Description: In the tech industry, the evolution of shopping from traditional e-commerce experiences (think Amazon and Shopify) to immersive 3D virtual showrooms (hello, virtual worlds and the metaverse!) has long been anticipated.

Source: – podcast

Date: Mar 14, 2023


Questions for discussion:

  • Describe this latest shopping experience concept.
  • Do you think it will be readily adopted by car buyers?
  • For which product or service areas of consumer shopping do you think this technology might be well suited?