Description: Startups are buying properties and wooing first-time real estate investors to buy shares. The model could have real repercussions for renters. Source: Wired.com Date: Mar 30, 2023 Link: https://www.wired.com/story/arrived-fractional-investment-real-estate/?_hsmi=252508126&_hsenc=p2ANqtz-_6BxRUZp1vSN_Bh9FIR75GdG5FKWsByHxbC_DJZDAZmwMgmVCH8bsPs5FGOfillRcF-m8PKY-jKUpm8wARM0PD-Glm5NW2HTIr6kMQs_1UcPfQ4tE Questions for discussion: Summarize the pros and cons of this sort of business model, as described in the article. What is the impact on rentals,… Read more »
Posts Categorized: Consumer/Buyer Behavior
Twitter is dying
Description: It’s five months since Elon Musk overpaid for a relatively small microblogging platform called Twitter. The platform had punched above its weight in pure user numbers thanks to an unrivaled ability to both distribute real-time information and make expertise available. Combine these elements with your own critical faculty — to weed out the usual spam and… Read more »
Coke asks consumers to generate art with new AI platform
Description: Coca-Cola unveiled an artificial intelligence (AI) platform that is the first of its kind to combine OpenAI’s GPT-4 and DALL-E technologies, per a company blog post. “Create Real Magic” was developed through a partnership between OpenAI and Bain & Company. Source: MarketingDive.com – video report Date: Mar 20, 2023 Link: https://www.marketingdive.com/news/coca-cola-coke-generative-ai-marketing-art/645465/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-21%20Marketing%20Dive%20Newsletter%20%5Bissue:48940%5D&utm_term=Marketing%20Dive Questions for discussion: What is… Read more »
Netflix pushes deeper into the $170B gaming industry
Description: Hey, should I chat up Theo, a tattooed musician, or confident web designer Dakota? That’s a dilemma in “Too Hot to Handle: Love Is a Game,” one of Netflix’s most-played games, downloaded 1m+ times since its December release. Source: https://thehustle.co Date: Mar 21, 2023 Link: https://thehustle.co/03212023-netflix-gaming/ Questions for discussion: What does the report say about the… Read more »
Bodyarmor Lyte Debuts J.Lo Campaign, Powerade Mum On Ja Morant
Description: Bodyarmor’s largest-ever campaign is a partnership with Jennifer Lopez for Bodyarmor Lyte two months after Carrie Underwood made her debut for the sports drink. Source: MediaPost.com – video report Date: Mar 20, 2023 Link: https://www.mediapost.com/publications/article/383568/bodyarmor-lyte-debuts-jlo-campaign-powerade-mum.html Questions for discussion: What are the risks and benefits of working celebrities into ad campaigns, as illustrated by these… Read more »
Zellers relaunching 12 stores across Canada today — and nostalgia is the door crasher
Description: A dozen locations set to open, despite tough outlook for department stores Source: CBC.ca – video report Date: Mar 23, 2023 Link: https://www.cbc.ca/news/business/zellers-launch-day-1.6787089 Questions for discussion: What do you think about this promotional campaign based on nostalgia? What does the report say about the marketing strategies planned by the retailer? Do you think this… Read more »
How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business
Description: How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business Source: BusinessInsider.com – video report Date: Mar 20, 2023 Link: https://www.youtube.com/watch?v=6qJV34pcOaw Questions for discussion: Summarize the pros and cons of this effort to recycle hotel soap? What are the financial, marketing and managerial implications for the firms… Read more »
What Does the Banking Crisis Mean for Startups and Small Business Owners?
Description: Author, CPA and business owner Gene Marks break down everything entrepreneurs need to know about the impact of the SVB collapse. Source: Entrepreneur.com – video report Date: Mar 20, 2023 Link: https://www.entrepreneur.com/business-news/what-does-the-banking-crisis-mean-for-small-business-owners/447997 Questions for discussion: What does Gene Marks have to say about the banking crisis? How should small businesses be dealing with the… Read more »
Coke brings world-renowned art to life in ‘Masterpiece’ push
Description: Coca-Cola’s latest campaign sees the soft-drink marketer looking to appeal to a community of creatives while situating itself as a beverage ideal for moments begging to be uplifted. The effort is the most recent push under its Real Magic initiative, launched in 2021 to highlight connection and shared moments. Source: MarketingDive.com – video report Date: Mar… Read more »
Netflix To Grow To 10M Ad-Supported Global Subscribers, 3.1M In U.S., Canada: Analyst
Description: Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% — 3.1 million — coming from the U.S./Canada, according to MoffettNathanson Research. Source: MediaPost.com Date: Mar 15, 2023 Link: https://www.mediapost.com/publications/article/383381/netflix-to-grow-to-10m-ad-supported-global-subscri.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129584&hashid=VqrNVU8KRva-05RcXzdoNQ Questions for discussion: What does the report say about the growth of ad-supported and other subscribers? What… Read more »
Applied Marketing, 2e
Canadian Edition
