Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Footwear retailer Allbirds on Thursday unveiled a broad overhaul of its strategy and an executive shake-up after failing to post year-over-year quarterly sales growth for the first time in its history.

Source: – video reports

Date: Mar 09, 2023


Questions for discussion:

  • Explain the drop is share value?
  • How much was this due to management’s strategic decision-making to boost growth?
  • What would you advise the company do next?
  • What is likely to happen next, in your opinion?