Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Relationship Marketing, Services Marketing.

Description: At Bluebird Backcountry, you can feel the thrill of making fresh tracks without the constant fear of avalanches. And you can bring your dog.


Date: Mar 10, 2023


Questions for discussion:

  • Summarize the approach taken to explore the concept and then establish the alternative ski experience?
  • How is this a different operations, management, marketing and financial enterprise?