A Plastic Bag’s 2,000-Mile Journey Shows the Messy Truth About Recycling

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Strategy, Product Brands and Branding, Supply Chain.

Description: When the British supermarket chain Tesco Plc first started ­collecting plastic bags and wrappers from customers to be recycled in March 2021, Caroline Ragueneau was thrilled. She was working as a retail assistant at a Tesco store in southwest England when the first white deposit boxes appeared, promising to turn what’s typically discarded back… Read more »

How a combined HBO Max and Discovery+ will change the AVOD landscape

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Supply Chain.

Description: As Disney+ prepares to open its platform to ads, Warner Bros. Discovery’s new offering will immediately become one of the bigger players in the growing OTT market. Source: MarketingDive.com Date: Mar 16, 2022 Link: https://www.marketingdive.com/news/how-a-combined-hbo-max-and-discovery-will-change-the-avod-landscape/620440/?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20Marketing%20Dive:%20Daily%20Dive%2003-19-2022&utm_term=Marketing%20Dive%20Weekender Questions for discussion: What is happening in the streaming business, as reported in the article? What does this mean… Read more »

Traffic is the most important attribute for retail media networks

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: Retailers are getting into the digital advertising business at a furious pace. Our first ever US retail media networks benchmark report evaluates digital ad buyers’ perceptions of 11 leading retail media networks and how they perform along 13 attributes. Source: eMarketer.com Date: Mar 14, 2022 Link: https://www.emarketer.com/content/traffic-most-important-attribute-retail-media-networks?ecid=NL1009 Questions for discussion: What does the research say… Read more »

Nike sees signs of recovery in China, which could be a good omen for other retailers

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Glimmers of hope for Nike in China could be good news for other retailers with big business in the region, as companies contend with a prolonged pandemic recovery and global unrest. Source: CNBC.com – video report Date: Mar 22, 2022 Link: https://www.cnbc.com/2022/03/22/nike-recovers-in-china-potential-good-omen-for-retailers.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does the report suggest is happening and why is it… Read more »

Fortnite owner Epic Games raises $36M to support Ukraine

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: The creators of the popular online video game Fortnite have raised more than $36 million US in a single day, after promising to send all the money raised from sales of a new version of the game to support humanitarian efforts in Ukraine. Source: CBC.ca Date: Mar 23, 2022 Link: https://www.cbc.ca/news/business/fortnite-ukraine-1.6392384 Questions for discussion:… Read more »

Adidas announces new network that will allow more than 50,000 student-athletes to be paid ambassadors

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 Adidas-sponsored schools.The new program will allow more than 50,000 students across 23 sports at 109 schools the ability to become paid spokespeople for the brand. Source: CNBC.com Date: Mar 23, 2022 Link: https://www.cnbc.com/2022/03/23/adidas-announces-new-network-that-will-allow-more-than-50000-student-athletes-to-be-paid-ambassadors-.html Questions for… Read more »

Macy’s is overhauling its website and retraining employees in a bid to be your personal stylist

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Macy’s is preparing to overhaul its website and train some of its workforce to be personal stylists, in a bid to win more customers searching for the latest fashion trends, the department store chain announced Tuesday. Source: CNBC.com – video report Date: Mar 15, 2022 Link: https://www.cnbc.com/2022/03/15/macys-overhauls-its-website-and-trains-personal-stylists-.html Questions for discussion: Summarize the key marketing changes… Read more »

Meta finds a fitness pipeline in the Apple ecosystem

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: The news: The metaverse will finally meet Apple’s walled garden when Oculus Quest 2 headset users receive an update that lets them send their workout data to Apple’s Health app. Source: eMarketer.com Date: Mar 14, 2022 Link: https://www.emarketer.com/content/meta-finds-fitness-pipeline-apple-ecosystem Questions for discussion: Summarize the highlights in this report. What does this mean for the companies involved? How can marketers used this development?

Peroni appeals to millennials’ wanderlust as it looks for US foothold

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: Peroni Nastro Azzurro, an Italian beer owned by Molson Coors, launched its first TV campaign in two years this week. The campaign comes at a time when the demand for imported beers is growing, especially among younger drinkers. Source: MarketingDive.com Date: Mar 15, 2022 Link: https://www.marketingdive.com/news/peroni-appeals-to-millennials-wanderlust-as-it-looks-for-us-foothold/620339/ Questions for discussion: What is Peroni doing to position… Read more »

Tim Hortons to open first India location as it expands internationally

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Tim Hortons is expanding, bringing its double-doubles and Timbits to India as the chain looks to open hundreds of new locations around the world. Source: Yahoo.Finance.com Date: Mar 15, 2022 Link: https://ca.finance.yahoo.com/news/tim-hortons-to-open-first-india-location-as-it-expands-internationally-163156660.html Questions for discussion: What are the expansion plans at the firm? Do you think they will be successful in India? Explain your… Read more »