Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Pricing, Product Brands and Branding, Services Marketing.

Description: Jason Helfstein, Oppenheimer & Co Managing Director – Head of Internet Research, joins Yahoo Finance Live to talk about Netflix’s password-sharing crackdown and the outlook for the company’s stock.

Source: Yahoo.Finance.com – video report

Date: Mar 14, 2023

Link: https://ca.finance.yahoo.com/video/netflix-investors-too-pessimistic-paid-204758846.html?contentType=VIDEO

Questions for discussion:

  • Why does Jason Helfstein think Netflix will succeed with its tier pricing and advertising plans?
  • What business model do you think Netflix and other streaming services should develop?
  • Are there strategies other than subscriptions and advertising?
  • Is Netflix a good investment at this time, in your opinion?