Description: Bud Light Seltzer is out with a new campaign, “100% Hard Seltzer, 0% Beer,” designed to dispel the misconception that the beverage contains beer, the brand said in a press release.
Source: MarketingDive.com – video report
Date: Mar 08, 2023
Questions for discussion:
- What do you think of the decision to use the “Bud” brand as part of this beverage category?
- Do you think management expected confusion in the consumer’s mind?
- Do you think the messaging will affect sales or the rate of adoption?
- Who is the target audience?
- Do you think the ad is effective?