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Description: Bud Light Seltzer is out with a new campaign, “100% Hard Seltzer, 0% Beer,” designed to dispel the misconception that the beverage contains beer, the brand said in a press release.

Source: – video report

Date: Mar 08, 2023


Questions for discussion:

  • What do you think of the decision to use the “Bud” brand as part of this beverage category?
  • Do you think management expected confusion in the consumer’s mind?
  • Do you think the messaging will affect sales or the rate of adoption?
  • Who is the target audience?
  • Do you think the ad is effective?