Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: It’s no surprise that 18- to 24-year-old TikTok users spend a lot of time on the app—79 minutes per day, according to our latest forecast. But what’s not so obvious is that millennials and Gen X users are gobbling up tons of TikTok videos, too.


Date: Mar 03, 2023


Questions for discussion:

  • What does the research say about Tiktok and the competition?
  • Why is this important and what does it say about audience viewing behaviors?
  • Where do you think this phenomenon is headed?