Description: It’s no surprise that 18- to 24-year-old TikTok users spend a lot of time on the app—79 minutes per day, according to our latest forecast. But what’s not so obvious is that millennials and Gen X users are gobbling up tons of TikTok videos, too.
Date: Mar 03, 2023
Questions for discussion:
- What does the research say about Tiktok and the competition?
- Why is this important and what does it say about audience viewing behaviors?
- Where do you think this phenomenon is headed?