Gen Zers aren’t the only TikTok addicts

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: It’s no surprise that 18- to 24-year-old TikTok users spend a lot of time on the app—79 minutes per day, according to our latest forecast. But what’s not so obvious is that millennials and Gen X users are gobbling up tons of TikTok videos, too.

Source: Insiderintelligence.com

Date: Mar 03, 2023

Link: https://www.insiderintelligence.com/content/gen-zers-aren-t-only-tiktok-addicts?utm_source=Newsletter&utm_medium=Email&utm_campaign=eDaily%203.6.2023&utm_id=eDaily%203.6.2023&utm_content=eDaily%203.6.2023&utm_term=eMarketer%20Daily%20CORE/EMEA%20%28Mon-Fri%29

Questions for discussion:

  • What does the research say about Tiktok and the competition?
  • Why is this important and what does it say about audience viewing behaviors?
  • Where do you think this phenomenon is headed?