Description: Matt Rogers has always liked to look at areas that are overlooked. Before he left Apple to start smart device company Nest Labs in 2010, for instance, no one thought twice about their home thermostat and took its technology for granted. Nest’s smart thermostat, which allows users to control their home’s heating from an app on their… Read more »
Posts Categorized: Consumer/Buyer Behavior
How the secret $40 billion food fraud market works
Description: The food in your kitchen cabinets may not be what it seems. Fraudsters motivated by economic gain secretly infiltrate the global food market through a variety of means, including counterfeits, dilutions, substitution and mislabeling, according to the Global Food Safety Initiative. This not only adds to your food bill, but can put your health… Read more »
Manage Your Customer Portfolio for Maximum Lifetime Value
Description: How converting customers to closer relationships, leveraging them, and defending them can drive future revenue and lower costs. Source: Sloan/MIT.edu Date: Sep 13, 2022 Link: https://sloanreview.mit.edu/article/manage-your-customer-portfolio-for-maximum-lifetime-value/ Questions for discussion: Summarize the key ideas and organizational structure of this model. In general, what do you think about the value of usiing this model?
Zellers stores set to open inside 25 The Bay locations across Canada
Description: More than two dozen The Bay locations across Canada will soon be home to Zellers stores, as the retailer has announced more details of its plan to resurrect the defunct discount brand both online and in physical stores. Source: CBC.ca Date: Jan 18, 2023 Link: https://www.cbc.ca/news/business/zellers-the-bay-1.6717622 Questions for discussion: Why do you think the… Read more »
3 Lessons From Elon Musk’s Sabotage Of Tesla
Description: Know your customers’ needs, track your rivals, and choose a clear strategy. Source: INC.com Date: Jan 19, 2023 Link: https://www.inc.com/peter-cohan/3-lessons-from-elon-musks-sabotage-of-tesla.html Questions for discussion: What are the key criticisms and strategic advice that is presented to the company? Do you agree with this line of thinking? What would you advise?
Annual Silicon Valley Bank Report Paints Sober Picture For Wine
Description: A trend called Neo-Prohibitionism combined with less wine consumption by younger generations has left baby boomers as the wine industry’s sole BFFs. Those are three main takeaways from a sobering analysis of U.S. wine consumption by the wine division of Silicon Valley Bank (SVB). Source: Mediapost.com Date: Jan 19, 2023 Link: https://www.mediapost.com/publications/article/381730/annual-silicon-valley-bank-report-paints-sober-pic.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129003&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for… Read more »
Tesla price cuts a ‘strategic poker move by Musk,’ analyst says
Description: Wedbush Managing Director & Senior Equity Analyst Dan Ives joins Yahoo Finance Live to discuss Tesla price cuts in China, whether Tesla stock is a buying opportunity after a major sell-off, Elon Musk moving more and more operations from California to Texas, and the outlook for EVs and the Tesla Cybertruck. Source: Yahoo.Finance.com –… Read more »
Third Party Cookies Are Over. These New Strategies Help Brands Win Over Customers
Description: Marketing your business successfully in 2023 requires diversification of your targeting tactics. Source: INC.com Date: Jan 10, 2023 Link: https://www.inc.com/rebecca-deczynski/third-party-cookies-over-new-strategies-help-brands-win-customers.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Jan%2010,%202023&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGJP8pCx8nDFeOa37e-INjVHIGPGQdS3UdwC_JNz7NF8DXiO0QF1oL9KVrbaXxl4BwNORROghKmlidhSBC-CM3_OXpSB31_16tSTCogMFI Questions for discussion: Summarize the suggested strategies presented in this report. Do you agree with these arguments? What else would you advise?
Video trends to watch in 2023: cord-cutting, ad spread, and production slowdown
Description: The way people watch TV is changing. So are the ways brands advertise on TV. Connected TV (CTV) has seen “monumental progress in just a handful of years,” said our analyst Ross Benes during our “Video Trends: What to Expect in 2023” webinar. But that’s not the full story. Here are key TV behaviors… Read more »
Ryan Reynolds reads from AI-generated script in new Mint Mobile ad
Description: A new ad from Ryan Reynolds’ Mint Mobile was partially scripted using the conversational artificial intelligence (AI) model ChatGPT, per details emailed to Marketing Dive. Source: MarketingDive.com – video report Date: Jan 11, 2023 Link: https://www.marketingdive.com/news/ryan-reynolds-ChatGPT-Mint-Mobile-AI-marketing/640160/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-01-11%20Marketing%20Dive%20Newsletter%20%5Bissue:47223%5D&utm_term=Marketing%20Dive Questions for discussion: Summarize the marketing thinking behind this publicity event. Why is Ryan Reynolds key to this… Read more »
Applied Marketing, 2e
Canadian Edition
