Elon Musk offers to buy Twitter for $43 billion, so it can be ‘transformed as private company’

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Services Marketing.

Description: Elon Musk offered to buy Twitter for $54.20 a share, saying the social media company needs to be transformed privately, a little over a week after first revealing a 9.2% stake in the company. Musk’s offer values Twitter at about $43 billion. Source: CNBC.com – video report Date: Apr 14, 2022 Link: https://www.cnbc.com/2022/04/14/elon-musk-offers-to-buy-twitter-for-54point20-a-share-saying-it-needs-to-be-transformed-as-private-company.html Questions for discussion:… Read more »

How Amazon plans to fix its massive returns problem

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Description: Amazon is handling a rapidly growing number of returns that are causing a massive problem for the e-commerce giant and the planet. A National Retail Federation survey found a record $761 billion of merchandise was returned to retailers in 2021. That amount surpasses what the U.S. spent on national defence in 2021, which was $741 billion. Source: CNBC.com… Read more »

Companies are relying on brand equity to overcome economic headwinds

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Description: The trend: Companies are increasingly looking to leverage the strength of their brand names to mitigate the effects of inflation and negotiate favorable relationships with retailers. Source: eMarketer.com Date: Apr 08, 2022 Link: https://www.emarketer.com/content/companies-leveraging-strength-of-their-brand-names-overcome-inflation-other-headwinds Questions for discussion: What does the report say about the use of brand equity in today’s environment? What are the warnings… Read more »

WarnerMedia, Discovery complete merger, become Warner Bros. Discovery

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Description: The blockbuster merger of Discovery and WarnerMedia closed on Friday, putting many of the biggest names in movies, TV and news under one roof. Source: CNBC.com Date: Apr 08, 2022 Link: https://www.cnbc.com/2022/04/08/warnermedia-discovery-complete-merger-become-warner-bros-discovery.html Questions for discussion: How does this merger change the competitive landscape in the industry? Who will benefit and who will be hurt, in… Read more »

Baseball Is Dying. The Government Should Take It Over.

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Description: Opening day of the Major League Baseball season, which falls on Thursday after being delayed for a week by a labor dispute, is as good an occasion as any for fans of the game to come to terms with certain hard facts. I am talking, of course, about the inevitable future in which professional… Read more »

Loblaws bringing Frito-Lay chips back to shelves, ending months-long pricing dispute

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: Canadian grocery chain cut off in February after it refused to raise costs Source: Loblaws will start restocking Frito-Lay products on Monday, ending a months-long absence due to a pricing dispute between the companies, CBC News has confirmed. Date: Apr 09, 2022 Link: https://www.cbc.ca/news/business/loblaws-fritolay-1.6414736 Questions for discussion: What do you believe were the driving factors that helped… Read more »

She Was a Candidate to Lead Levi’s. Then She Started Tweeting.

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Jennifer Sey left Levi’s after her advocacy against school closures and mask mandates for children gained attention. She says it’s a matter of free speech. The company disagrees. Source: NYTimes.com Date: Mar 29, 2022 Link: https://www.nytimes.com/2022/03/25/business/levis-jen-sey.html Questions for discussion: What are the marketing issues related to this story? How has the brand been affected,… Read more »

The Battle for Your Toilet Paper Is On

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Description: Pandemic shortages gave eco-friendly toilet paper brands a boost. One reason it may last: They’re figuring out softness. (Source: Bloomberg) Source: Bloomberg.com – video report Date: Mar 29, 2022 Link: https://www.bloomberg.com/news/videos/2022-03-29/the-battle-for-your-toilet-paper-is-on-video Questions for discussion: How does the report characterize the competitors in this industry? What are the advantages and disadvantages related to eco-friendly toilet… Read more »

Apple reportedly cuts production of its new iPhone SE by 20%

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Description: Apple is scaling back production of its new budget iPhone SE due to weaker-than-expected demand, Nikkei Asia reported Monday. Source: CNBC.com – video report Date: Mar 28, 2022 Link: https://www.cnbc.com/2022/03/28/apple-reduce-production-budget-iphone-se-china.html Questions for discussion: What are the possible explanations presented in this report that explains the reduction in output? Which are the marketing issues and what should the firm be… Read more »

Dollarama says its new $5 price tag will help offset inflation and stock new products

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing.

Description: Canada’s largest dollar store is introducing a new $5 price tag as it looks to recoup higher costs and bring in new products Source: BNNBloomberg.ca Date: Mar 30, 2022 Link: https://www.bnnbloomberg.ca/dollarama-says-its-new-5-price-tag-will-help-offset-inflation-and-stock-new-products-1.1745185 Questions for discussion: What are the implications of introducing the $5 tag? Do you believe this decision will benefit the company? How will… Read more »