Canadian Tire launches fee-based Triangle Rewards subscription program for $89/year

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Description: Canadian Tire Corp. has rolled out a new fee-based subscription tier as part of its Triangle Rewards loyalty program.The retailer said Monday the subscription, which will cost $89 a year plus taxes, is an upgrade to its existing rewards program that will deliver “even more value to customers.”

Source: BNNBloomberg.ca – video report

Date: Mar 15, 2023

Link: https://www.bnnbloomberg.ca/canadian-tire-launches-fee-based-triangle-rewards-subscription-program-for-89-year-1.1894789

Questions for discussion:

  • What does the report say about the new fee-based rewards program and loyalty programs in general?
  • What do you think about this program and the retailer’s customers response?
  • What would you advise the company?