Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Pricing, Relationship Marketing, Retail Marketing.

Description: Canadian Tire Corp. has rolled out a new fee-based subscription tier as part of its Triangle Rewards loyalty program.The retailer said Monday the subscription, which will cost $89 a year plus taxes, is an upgrade to its existing rewards program that will deliver “even more value to customers.”

Source: – video report

Date: Mar 15, 2023


Questions for discussion:

  • What does the report say about the new fee-based rewards program and loyalty programs in general?
  • What do you think about this program and the retailer’s customers response?
  • What would you advise the company?