Don’t Overlook Your Most Lucrative Consumer Segment

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy.

Description: Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest wealth, drive the most actual spending, and aren’t as hidebound as marketers think.

Source: MediaPost.com

Date: Mar 07, 2023

Link: https://www.mediapost.com/publications/article/383188/dont-overlook-your-most-lucrative-consumer-segmen.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=129510&hashid=sEI_WGOFRPC9S2yOZBKY8g

Questions for discussion:

  • What does the report say about the differences and similarities between the generations?
  • What is the advice to marketers?
  • What else would you suggest?