Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy.

Description: Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest wealth, drive the most actual spending, and aren’t as hidebound as marketers think.


Date: Mar 07, 2023


Questions for discussion:

  • What does the report say about the differences and similarities between the generations?
  • What is the advice to marketers?
  • What else would you suggest?