Description: Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest wealth, drive the most actual spending, and aren’t as hidebound as marketers think.
Date: Mar 07, 2023
Questions for discussion:
- What does the report say about the differences and similarities between the generations?
- What is the advice to marketers?
- What else would you suggest?