Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding.

Description: Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% — 3.1 million — coming from the U.S./Canada, according to MoffettNathanson Research.


Date: Mar 15, 2023


Questions for discussion:

  • What does the report say about the growth of ad-supported and other subscribers?
  • What does this mean for future development in the industry, in your opinion?
  • How should advertisers look at this information?