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Description: Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% — 3.1 million — coming from the U.S./Canada, according to MoffettNathanson Research.

Source: MediaPost.com

Date: Mar 15, 2023

Link: https://www.mediapost.com/publications/article/383381/netflix-to-grow-to-10m-ad-supported-global-subscri.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129584&hashid=VqrNVU8KRva-05RcXzdoNQ

Questions for discussion:

  • What does the report say about the growth of ad-supported and other subscribers?
  • What does this mean for future development in the industry, in your opinion?
  • How should advertisers look at this information?