Coke asks consumers to generate art with new AI platform

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Coca-Cola unveiled an artificial intelligence (AI) platform that is the first of its kind to combine OpenAI’s GPT-4 and DALL-E technologies, per a company blog post. “Create Real Magic” was developed through a partnership between OpenAI and Bain & Company.

Source: MarketingDive.com – video report

Date: Mar 20, 2023

Link: https://www.marketingdive.com/news/coca-cola-coke-generative-ai-marketing-art/645465/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-21%20Marketing%20Dive%20Newsletter%20%5Bissue:48940%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What is Coke doing with generative AI?
  • How does this campaign engage consumers?
  • What do you think of the approach?