Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing, Supply Chain.

Description: How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business

Source: – video report

Date: Mar 20, 2023


Questions for discussion:

  • Summarize the pros and cons of this effort to recycle hotel soap?
  • What are the financial, marketing and managerial implications for the firms involved?
  • How could the program be improved?
  • What other non-profit efforts could be tried using the same business model thinking?