Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Services Marketing.

Description: Startups are buying properties and wooing first-time real estate investors to buy shares. The model could have real repercussions for renters.


Date: Mar 30, 2023


Questions for discussion:

  • Summarize the pros and cons of this sort of business model, as described in the article.
  • What is the impact on rentals, according to the report?
  • Do you think the business model could be used in other areas of the economy?