Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy.

Description: It’s five months since Elon Musk overpaid for a relatively small microblogging platform called Twitter. The platform had punched above its weight in pure user numbers thanks to an unrivaled ability to both distribute real-time information and make expertise available. Combine these elements with your own critical faculty — to weed out the usual spam and bs — and it could feel like the only place online that really mattered.


Date: Mar 28, 2023


Questions for discussion:

  • Summarize the analysis of the decline of Twitter, as presented by Natasha Lomas.
  • Do you agree with her assessment?
  • What would you suggest to Elon Musk and the board of directors?
  • Do you think an alternative to Twitter will emerge?