Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Hey, should I chat up Theo, a tattooed musician, or confident web designer Dakota? That’s a dilemma in “Too Hot to Handle: Love Is a Game,” one of Netflix’s most-played games, downloaded 1m+ times since its December release.


Date: Mar 21, 2023


Questions for discussion:

  • What does the report say about the growth of ad-supported and other subscribers?
  • What does this mean for future development in the industry, in your opinion?
  • How should advertisers look at this information?