Zellers relaunching 12 stores across Canada today — and nostalgia is the door crasher

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: A dozen locations set to open, despite tough outlook for department stores

Source: CBC.ca – video report

Date: Mar 23, 2023

Link: https://www.cbc.ca/news/business/zellers-launch-day-1.6787089

Questions for discussion:

  • What do you think about this promotional campaign based on nostalgia?
  • What does the report say about the marketing strategies planned by the retailer?
  • Do you think this approach is a good one?
  • What would you advise the firm?