Description: Bodyarmor’s largest-ever campaign is a partnership with Jennifer Lopez for Bodyarmor Lyte two months after Carrie Underwood made her debut for the sports drink.
Source: MediaPost.com – video report
Date: Mar 20, 2023
Questions for discussion:
- What are the risks and benefits of working celebrities into ad campaigns, as illustrated by these examples in this report?
- Besides the legal clauses mentioned, what else could marketers do to mitigate risk?
- What do you think about the messaging in the ads mentioned in the article?