Posted by & filed under Global Marketing, Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: For six years, between 2011 and 2017, Lululemon Athletica Inc.’s stock looked as if it was tapped out. The yogawear company was already an incredible success for investors, who backed it from its US$14 IPO in 2007, but further growth was a concern.


Date: Jan 16, 2020


Questions for discussion:

  • Summarize the key points made about the firm and the industry.
  • Strategically, how would you go about making Lululemon the next Nike?