Posts By: Brahm Canzer

Surveillance Capitalism In Today’s Digital Age | Fortune Global Forum 2019

Posted by & filed under Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research.

Description: In today’s digital age, data is on course to be the new oil and the strongest currency available. A look at how the commodification of data can change human behavior, widen the inequality gap, and reshape the future of capitalism. Source: Fortune.com – video report Date: Nov 18, 2019 Link: https://www.youtube.com/watch?v=2WYjZo9kNYI Questions for discussion:… Read more »

Amazon Maintains Convincing Lead in US Smart Speaker Market

Posted by & filed under Consumer/Buyer Behavior, Innovation, Market Segmentation, Pricing, Product Brands and Branding.

Description: Amazon, which already holds a dominant position in the US smart speaker market, will continue to maintain this leadership through 2021, with approximately 70% of total US smart speaker users expected to use an Amazon Echo device, according to our latest estimates. Source: eMarketer.com Date: Feb 10, 2020 Link: https://www.emarketer.com/content/amazon-maintains-convincing-lead-in-us-smart-speaker-market?ecid=NL1001 Questions for discussion: Why… Read more »

Tim Hortons overhauls loyalty program after giveaways put a big hole in sales

Posted by & filed under Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Customers will now be able to accumulate points for more than just coffee Source: FinancialPost.com Date: Feb 11, 2020 Link: https://business.financialpost.com/news/retail-marketing/tim-hortons-had-a-rough-year-as-sales-tumbled Questions for discussion: Why was the older program not popular with franchisees? Is the new program better for franchisees, in your opinion? What would be a better promotional program?

‘Dean of valuation’ says Tesla would need VW-like sales and Apple-like margins to justify stock

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Metrics/Analytics, Pricing, Product Brands and Branding.

Description: Tesla has a long way to go before it justifies its current stock price, New York University finance professor Aswath Damodaran told CNBC on Thursday. Source: CNBC.com – video report Date: Feb 13, 2020 Link: https://www.cnbc.com/2020/02/13/damodaran-tesla-needs-vw-like-sales-apple-like-margins-to-justify-stock.html Questions for discussion: Explain what Aswath Damodaran means when he says Tesla would need VW-like sales and Apple-like margins to… Read more »

The Woman Rising From Goldman Trader to Its Face on Wall Street

Posted by & filed under Ethics, Integrated Marketing Communications (IMC), Services Marketing.

Description: One after the other as the morning wore on, Goldman Sachs Group Inc.’s most senior leaders — all men — took turns on stage describing their plan to restore its dimmed star. Much of it rests on a woman who’s being groomed to join them. Source: Bloomberg.com Date: Feb 13, 2020 Link: https://www.bloomberg.com/amp/news/articles/2020-02-13/the-woman-rising-from-goldman-trader-to-its-face-on-wall-street Questions for… Read more »

Why Big Tech Is Getting Into Finance

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Why Big Tech Is Getting Into Finance Source: MarketWatch.com – video report Date: Feb 06, 2020 Link: https://www.marketwatch.com/video/why-big-tech-is-getting-into-finance/9260A791-661F-4E53-9111-5E88B7CC6494.html Questions for discussion: How can marketers make use of personal financial information such as payments? Do you think consumers will reject the relationship proposed by tech firms? How should marketers at tech firms like Google present… Read more »

NFL players trade in gas-guzzling SUVs for all-electric Teslas

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: While investors may not be able to make up their minds about Tesla, with its stock whipsawing in recent days, the electric carmaker has a strong base of fans within the NFL. Source: CNBC.com – video report Date: Feb 05, 2020 Link: https://www.cnbc.com/2020/02/05/nfl-players-go-eco-friendly-trading-in-once-popular-suvs-for-teslas.html Questions for discussion: Do you think the NFL and players represent a… Read more »

David Meerman Scott On Creating Passionate Fans – This Week’s Six Pixels of Separation Podcast

Posted by & filed under Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: The bestselling author, David Meerman Scott, wants businesses to focus more on developing fans than customers. He would know. He is a fan of live music, collecting artifacts from space, and so much more. He also happens to be a marketing strategist who has written eight books (all of which have done exceedingly well). He… Read more »

Canada Digital Habits by Generation

Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Marketing Research.

Description: Brands with a demographic sweet spot—like millennials or boomers—are seeking the most relevant campaign tactics to reach their targets. This is especially true in digital, where behaviors vary widely by platform and formats used for media consumption. Source: eMarketer.com Date: Feb 06, 2020 Link: https://www.emarketer.com/content/canada-digital-habits-by-generation Questions for discussion: What stands out to you in… Read more »

Disruption 2020: An Interview With Clayton M. Christensen

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Services Marketing.

Description: With technology and capital rapidly increasing the pace of innovation, Christensen’s thinking is more relevant today than ever. What do we know now about the power of disruption and where it’s taking us? Source: SloanReview.mit.edu Date: Feb 04, 2020 Link: https://sloanreview.mit.edu/article/an-interview-with-clayton-m-christensen/?utm_source=El1&utm_medium=pr&utm_campaign=Chris0220 Questions for discussion: What are the important lessons directed at managers, marketers and investors? Which… Read more »