Posted by & filed under Product Brands and Branding, Retail Marketing.

Description: While most people today know Daymond John as the creator of the clothing brand FUBU and an investor on ABC’s “Shark Tank,” in the early 2000s, John worked closely with the Kardashian family.

Source: – video report

Date: Jan 09, 2020


Questions for discussion:

  • How has Daymond John become a brand?
  • How else can he capitalize on his brand?