Description: The much-heralded measurability of digital led to an advertising revolution. eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to talk about its excesses, and why it’s time for marketers to wake up from the dream of perfect measurement.

Source: eMarketer.com – podcast

Date: Jan 09, 2020

Link: https://www.emarketer.com/content/podcast-the-ad-platform-mismeasuring-digital-advertising

Questions for discussion:

• What does the report say about measuring digital advertising?
• How should marketers respond?