Posted by & filed under Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: The future of the auto industry isn’t horsepower or style when it comes to autonomous vehicles and ride-hailing services. It’s a box.

Source: – video report

Date: Jan 23, 2020


Questions for discussion:

  • Summarize the projected future for this industry, as described in the report.
  • Create a more detailed business plan that you believe would allow local authorities to adopt this technology.