Description: The Women’s Sport Trust is pairing marketers from Sainsbury’s, Disney and Facebook with female athletes in a bid to amplify the message around women’s sport. Source: MarketingWeek.com Date: Jan 17, 2020 Link: https://www.marketingweek.com/marketers-support-womens-sport/ Questions for discussion: What are the challenges facing marketers as they attempt to boost women’s sports? What would you suggest to… Read more »
Posts By: Brahm Canzer
In U.S., Library Visits Outpaced Trips to Movies in 2019
Description: WASHINGTON, D.C. — Visiting the library remains the most common cultural activity Americans engage in, by far. The average 10.5 trips to the library U.S. adults report taking in 2019 exceeds their participation in eight other common leisure activities. Source: Gallup.com Date: Jan 24, 2020 Link: https://news.gallup.com/poll/284009/library-visits-outpaced-trips-movies-2019.aspx Questions for discussion: What does the research… Read more »
Marketers Expect Content-Driven Campaigns to Increase in 2020
Description: About 80% of marketing professionals worldwide surveyed in October 2019 said they expect content-led campaigns to grow over the next two years, with 19% saying they expect they would stabilize. Only 2% of respondents said there would be a decline. Source: eMarketer.com Date: Jan 27, 2020 Link: https://www.emarketer.com/content/marketers-expect-content-driven-campaigns-to-increase-in-2020?ecid=NL1001 Questions for discussion: What does the… Read more »
Hidden camera footage catches misleading sales practices at car rental agency
Description: Experts weigh in on what consumers should look out for when renting a car Source: CBC.ca Date: Jan 31, 2020 Link: https://www.cbc.ca/news/business/marketplace-car-rental-ripoffs-1.5442260 Questions for discussion: Summarize the consumer related issues presented in this report. Is the industry being fair to consumers, in your opinion? Should the industry self-police or is there a place for… Read more »
Soul of Business
Description: Here it is: Six Pixels of Separation – Episode #707 – Host: Mitch Joel. Rishad Tobaccowala is a Senior Adviser to the Publicis Groupe, one of the world’s largest marketing, communications and advertising network with 80,000 employees. Most recently, Rishad served as its Chief Growth Officer and Chief Strategist, where he helped acquire and grow the business through… Read more »
Hemp Prices Plunge as CBD Demand Falls Short: Cannabis Weekly
Description: It may not be apparent when you’re spending $70 on CBD foot cream, but hemp prices are plunging amid a “grossly oversupplied” market, according to the head of the industry’s first price provider. Source: Bloomberg.com Date: Jan 26, 2020 Link: https://www.bloomberg.com/news/articles/2020-01-26/hemp-prices-plunge-as-cbd-demand-falls-short-cannabis-weekly?srnd=premium-canada Questions for discussion: Explain price movements in this commodity. How can the industry deal with the… Read more »
Why Planters killed off Mr. Peanut
Description: This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. It turns out killing off the iconic 104-year-old nut had to do with the phenomenon of how people mourn the deaths of fictional characters, such as Iron Man, according to a creative leader behind the… Read more »
Apple’s new connected gyms program gives you benefits for working out with Apple Watch
Description: Apple on Thursday announced its new “Apple Watch Connected” gym initiative, a new series of partnerships with fitness facilities that makes it easier for people who own Apple Watches to track workouts, buy stuff and earn rewards for working out. Source: CNBC.com – video report Date: Jan 23, 2020 Link: https://www.cnbc.com/2020/01/23/apple-watch-connected-gyms-announced-in-us.html Questions for discussion: What… Read more »
6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know
Description: Influencer marketing is becoming a fundamental part of many e-commerce brands. In fact, in a recent survey, 92 percent of marketing agencies confirmed its effectiveness. So if nearly everyone agrees it’s important, what do e-commerce brands need to know about this hot topic so they can best take advantage? Source: Entrepreneur.com Date: Jan 23, 2020 Link:… Read more »
Affordable legal cannabis should be priority as illegal pot prices drop, experts say
Description: Gap between what Canadians pay for legal and illicit cannabis is widening: Statistics Canada Source: CBC.ca Date: Jan 24, 2020 Link: https://www.cbc.ca/news/business/cannabis-price-gap-illegal-legal-1.5438899 Questions for discussion: Explain the gap between legal and illegal prices? Why is it critical to reduce the gap for the industry to succeed? What marketing advice would you present to the… Read more »
Applied Marketing, 2e
Canadian Edition
