Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Pricing, Retail Marketing.

Description: Gap between what Canadians pay for legal and illicit cannabis is widening: Statistics Canada


Date: Jan 24, 2020


Questions for discussion:

  • Explain the gap between legal and illegal prices?
  • Why is it critical to reduce the gap for the industry to succeed?
  • What marketing advice would you present to the industry at this time?