Affordable legal cannabis should be priority as illegal pot prices drop, experts say

Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Pricing, Retail Marketing.

Description: Gap between what Canadians pay for legal and illicit cannabis is widening: Statistics Canada

Source: CBC.ca

Date: Jan 24, 2020

Link: https://www.cbc.ca/news/business/cannabis-price-gap-illegal-legal-1.5438899

Questions for discussion:

  • Explain the gap between legal and illegal prices?
  • Why is it critical to reduce the gap for the industry to succeed?
  • What marketing advice would you present to the industry at this time?