Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: Influencer marketing is becoming a fundamental part of many e-commerce brands. In fact, in a recent survey, 92 percent of marketing agencies confirmed its effectiveness. So if nearly everyone agrees it’s important, what do e-commerce brands need to know about this hot topic so they can best take advantage?


Date: Jan 23, 2020


Questions for discussion:

  • Summarize the key suggestions directed towards marketers.
  • Do you agree with these suggestions?