Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Services Marketing.

Description: WASHINGTON, D.C. — Visiting the library remains the most common cultural activity Americans engage in, by far. The average 10.5 trips to the library U.S. adults report taking in 2019 exceeds their participation in eight other common leisure activities.


Date: Jan 24, 2020


Questions for discussion:

  • What does the research suggest about American cultural activities across segments?
  • Are you surprised by the data?
  • Choose one area of activity that you think could be helped and develop an outline of a marketing campaign.