Description: This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. It turns out killing off the iconic 104-year-old nut had to do with the phenomenon of how people mourn the deaths of fictional characters, such as Iron Man, according to a creative leader behind the campaign.
Source: CNBC.com – video report
Date: Jan 23, 2020
Questions for discussion:
- What is the thinking behind this ad?
- Do you think it will succeed?
- If you were to become the new CMO, replacing the one that approved this ad, what would you do going forward?