Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing.

Description: Apple on Thursday announced its new “Apple Watch Connected” gym initiative, a new series of partnerships with fitness facilities that makes it easier for people who own Apple Watches to track workouts, buy stuff and earn rewards for working out.

Source: – video report

Date: Jan 23, 2020


Questions for discussion:

  • What is the strategic thinking behind this effort to connect with gyms?
  • Using specific examples, how can marketers exploit the connection and better serve clients at the same time?