Description: Apple on Thursday announced its new “Apple Watch Connected” gym initiative, a new series of partnerships with fitness facilities that makes it easier for people who own Apple Watches to track workouts, buy stuff and earn rewards for working out.
Source: CNBC.com – video report
Date: Jan 23, 2020
Questions for discussion:
- What is the strategic thinking behind this effort to connect with gyms?
- Using specific examples, how can marketers exploit the connection and better serve clients at the same time?