Netflix pushes deeper into the $170B gaming industry

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Hey, should I chat up Theo, a tattooed musician, or confident web designer Dakota? That’s a dilemma in “Too Hot to Handle: Love Is a Game,” one of Netflix’s most-played games, downloaded 1m+ times since its December release.

Source: https://thehustle.co

Date: Mar 21, 2023

Link: https://thehustle.co/03212023-netflix-gaming/

Questions for discussion:

  • What does the report say about the growth of ad-supported and other subscribers?
  • What does this mean for future development in the industry, in your opinion?
  • How should advertisers look at this information?

Bodyarmor Lyte Debuts J.Lo Campaign, Powerade Mum On Ja Morant

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Bodyarmor’s largest-ever campaign is a partnership with Jennifer Lopez for Bodyarmor Lyte two months after Carrie Underwood made her debut for the sports drink.

Source: MediaPost.com – video report

Date: Mar 20, 2023

Link: https://www.mediapost.com/publications/article/383568/bodyarmor-lyte-debuts-jlo-campaign-powerade-mum.html

Questions for discussion:

  • What are the risks and benefits of working celebrities into ad campaigns, as illustrated by these examples in this report?
  • Besides the legal clauses mentioned, what else could marketers do to mitigate risk?
  • What do you think about the messaging in the ads mentioned in the article?

Zellers relaunching 12 stores across Canada today — and nostalgia is the door crasher

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: A dozen locations set to open, despite tough outlook for department stores

Source: CBC.ca – video report

Date: Mar 23, 2023

Link: https://www.cbc.ca/news/business/zellers-launch-day-1.6787089

Questions for discussion:

  • What do you think about this promotional campaign based on nostalgia?
  • What does the report say about the marketing strategies planned by the retailer?
  • Do you think this approach is a good one?
  • What would you advise the firm?

How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing, Supply Chain.

Description: How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business

Source: BusinessInsider.com – video report

Date: Mar 20, 2023

Link: https://www.youtube.com/watch?v=6qJV34pcOaw

Questions for discussion:

  • Summarize the pros and cons of this effort to recycle hotel soap?
  • What are the financial, marketing and managerial implications for the firms involved?
  • How could the program be improved?
  • What other non-profit efforts could be tried using the same business model thinking?

What Does the Banking Crisis Mean for Startups and Small Business Owners?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Author, CPA and business owner Gene Marks break down everything entrepreneurs need to know about the impact of the SVB collapse.

Source: Entrepreneur.com – video report

Date: Mar 20, 2023

Link: https://www.entrepreneur.com/business-news/what-does-the-banking-crisis-mean-for-small-business-owners/447997

Questions for discussion:

  • What does Gene Marks have to say about the banking crisis?
  • How should small businesses be dealing with the situation?
  • What are your thoughts about these risks and how investors and businesses should deal with them?

Coke brings world-renowned art to life in ‘Masterpiece’ push

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: Coca-Cola’s latest campaign sees the soft-drink marketer looking to appeal to a community of creatives while situating itself as a beverage ideal for moments begging to be uplifted. The effort is the most recent push under its Real Magic initiative, launched in 2021 to highlight connection and shared moments.

Source: MarketingDive.com – video report

Date: Mar 09, 2023

Link: https://www.marketingdive.com/news/coke-masterpiece-global-campaign-marketing-art/644524/?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20Marketing%20Dive:%20Daily%20Dive%2003-11-2023&utm_term=Marketing%20Dive%20Weekender

Questions for discussion:

  • Who is the target audience for this ad campaign and this ad in particular?
  • What is the message Coke is trying to send?
  • Do you think the attempt is succeeding?
  • Do you think this style of advertising is appropriate?

Netflix To Grow To 10M Ad-Supported Global Subscribers, 3.1M In U.S., Canada: Analyst

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding.

Description: Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% — 3.1 million — coming from the U.S./Canada, according to MoffettNathanson Research.

Source: MediaPost.com

Date: Mar 15, 2023

Link: https://www.mediapost.com/publications/article/383381/netflix-to-grow-to-10m-ad-supported-global-subscri.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129584&hashid=VqrNVU8KRva-05RcXzdoNQ

Questions for discussion:

  • What does the report say about the growth of ad-supported and other subscribers?
  • What does this mean for future development in the industry, in your opinion?
  • How should advertisers look at this information?

Real Cars, Virtual Worlds – The Future Of Car Shopping Moves To The Metaverse (With A Dash Of ChatGPT)

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Relationship Marketing, Retail Marketing, Services Marketing.

Description: In the tech industry, the evolution of shopping from traditional e-commerce experiences (think Amazon and Shopify) to immersive 3D virtual showrooms (hello, virtual worlds and the metaverse!) has long been anticipated.

Source: SixPixels.com – podcast

Date: Mar 14, 2023

Link: https://www.sixpixels.com/articles/archives/real-cars-virtual-worlds-the-future-of-car-shopping-moves-to-the-metaverse-with-a-dash-of-chatgpt/

Questions for discussion:

  • Describe this latest shopping experience concept.
  • Do you think it will be readily adopted by car buyers?
  • For which product or service areas of consumer shopping do you think this technology might be well suited?

Canadian Tire launches fee-based Triangle Rewards subscription program for $89/year

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Pricing, Relationship Marketing, Retail Marketing.

Description: Canadian Tire Corp. has rolled out a new fee-based subscription tier as part of its Triangle Rewards loyalty program.The retailer said Monday the subscription, which will cost $89 a year plus taxes, is an upgrade to its existing rewards program that will deliver “even more value to customers.”

Source: BNNBloomberg.ca – video report

Date: Mar 15, 2023

Link: https://www.bnnbloomberg.ca/canadian-tire-launches-fee-based-triangle-rewards-subscription-program-for-89-year-1.1894789

Questions for discussion:

  • What does the report say about the new fee-based rewards program and loyalty programs in general?
  • What do you think about this program and the retailer’s customers response?
  • What would you advise the company?

Should we automate the CEO?

Posted by & filed under Innovation, Integrated Marketing Communications (IMC).

Description: There has been a lot of buzz about how AI might eventually replace lower-rank workers. But why not start with the highest-paid corporate executives?

Source: Thehustle.co

Date: Mar 11, 2023

Link: https://thehustle.co/should-we-automate-the-ceo/?utm_content=null&utm_source=Sailthru&utm_medium=email&utm_campaign=Wednesday%20Email&utm_term=4ABCD

Questions for discussion:

  • Summarize what the article says about AI in the work environment.
  • How have salaries changed over time?
  • What do you think about the arguments presented and the implications for careers, management and operations of businesses?