Description: KFC Canada’s newest activation doesn’t let the weather stop basketball fans from getting some court time in and points to the ongoing relevance of outdoor experiential marketing, even in the winter.
Description: The Gatorade shower is a post-game ritual seen from the Sandlot to the Super Bowl. Celebrations aside, Gatorade is the most popular sports drink in the world, bringing in billions of dollars every year to its parent company, PepsiCo. But Pepsi doesn’t get to keep every dollar. Over the last few years, Pepsi has paid the University of Florida about $20 million annually for the rights to Gatorade. So what’s Florida got to do with Gatorade? And why do they make so much money from it? This original story was written by Mark Dent. To read the original story, visit https://thehustle.co/why-the-universi….
Description: Matt Rogers has always liked to look at areas that are overlooked. Before he left Apple to start smart device company Nest Labs in 2010, for instance, no one thought twice about their home thermostat and took its technology for granted. Nest’s smart thermostat, which allows users to control their home’s heating from an app on their phone, ended up pioneering the way for the smart home revolution and changing the way people think about their energy use.
Description: The food in your kitchen cabinets may not be what it seems. Fraudsters motivated by economic gain secretly infiltrate the global food market through a variety of means, including counterfeits, dilutions, substitution and mislabeling, according to the Global Food Safety Initiative. This not only adds to your food bill, but can put your health and safety at risk. Some estimates say food fraud affects at least 1% of the global trade at a cost as high as $40 billion a year.
Description: More than two dozen The Bay locations across Canada will soon be home to Zellers stores, as the retailer has announced more details of its plan to resurrect the defunct discount brand both online and in physical stores.
Description: A trend called Neo-Prohibitionism combined with less wine consumption by younger generations has left baby boomers as the wine industry’s sole BFFs. Those are three main takeaways from a sobering analysis of U.S. wine consumption by the wine division of Silicon Valley Bank (SVB).