Tesla price cuts a ‘strategic poker move by Musk,’ analyst says

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing.

Description: Wedbush Managing Director & Senior Equity Analyst Dan Ives joins Yahoo Finance Live to discuss Tesla price cuts in China, whether Tesla stock is a buying opportunity after a major sell-off, Elon Musk moving more and more operations from California to Texas, and the outlook for EVs and the Tesla Cybertruck.

Source: Yahoo.Finance.com – video report

Date: Jan 09, 2023

Link: https://ca.finance.yahoo.com/video/tesla-price-cuts-strategic-poker-165506874.html?contentType=VIDEO

Questions for discussion:

  • What does Dan Ives say about the price cut?
  • Do you think it was a good decision? Explain your thinking.

Third Party Cookies Are Over. These New Strategies Help Brands Win Over Customers

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing, Retail Marketing.

Description: Marketing your business successfully in 2023 requires diversification of your targeting tactics.

Source: INC.com

Date: Jan 10, 2023

Link: https://www.inc.com/rebecca-deczynski/third-party-cookies-over-new-strategies-help-brands-win-customers.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Jan%2010,%202023&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGJP8pCx8nDFeOa37e-INjVHIGPGQdS3UdwC_JNz7NF8DXiO0QF1oL9KVrbaXxl4BwNORROghKmlidhSBC-CM3_OXpSB31_16tSTCogMFI

Questions for discussion:

  • Summarize the suggested strategies presented in this report.
  • Do you agree with these arguments?
  • What else would you advise?

Video trends to watch in 2023: cord-cutting, ad spread, and production slowdown

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC).

Description: The way people watch TV is changing. So are the ways brands advertise on TV. Connected TV (CTV) has seen “monumental progress in just a handful of years,” said our analyst Ross Benes during our “Video Trends: What to Expect in 2023” webinar. But that’s not the full story. Here are key TV behaviors and ad trends to watch in the new year.

Source: InsiderIntelligence.com/eMarketer.com

Date: Jan 09, 2023

Link: https://www.insiderintelligence.com/content/video-trends-watch-2023-cord-cutting-ad-spread-production-slowdown?utm_source=Triggermail&utm_medium=email&utm_campaign=eDaily%201.9.2023&utm_id=eDaily%201.9.2022&utm_term=eMarketer%20Daily%20CORE/EMEA%20%28Mon-Fri%29

Questions for discussion:

  • Summarize the key trends taking place.
  • What does this mean for the television industry and marketers that use the industry to connect with customers?

Ryan Reynolds reads from AI-generated script in new Mint Mobile ad

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Metrics/Analytics, Product Brands and Branding, Relationship Marketing.

Description: A new ad from Ryan Reynolds’ Mint Mobile was partially scripted using the conversational artificial intelligence (AI) model ChatGPT, per details emailed to Marketing Dive.

Source: MarketingDive.com – video report

Date: Jan 11, 2023

Link: https://www.marketingdive.com/news/ryan-reynolds-ChatGPT-Mint-Mobile-AI-marketing/640160/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-01-11%20Marketing%20Dive%20Newsletter%20%5Bissue:47223%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • Summarize the marketing thinking behind this publicity event.
  • Why is Ryan Reynolds key to this effort?
  • What do you think the impact will be on marketers and consumers?

2022 Executive of the Year: Marc Pritchard

Posted by & filed under Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: There were more than a handful of worthy candidates considered by MediaPost editors for this year’s Executive of the Year honors.

Source: MediaPost.com

Date: Jan 08, 2023

Link: https://www.mediapost.com/publications/article/380606/2022-executive-of-the-year-marc-pritchard.html?utm_source=newsletter&utm_medium=email&utm_content=comment&utm_campaign=128856

Questions for discussion:

  • What are some marketing insights posed by Marc Pritchard?
  • Do you agree that there is “no average consumer”?
  • Can marketers always follow this line of thinking in all product categories?

How health insurance may have made health care more expensive

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Pricing, Services Marketing.

Description: Widespread medical debt is a uniquely American problem. Roughly 40% of U.S. adults have at least $250 in medical debt, according to a survey conducted by Kaiser Family Foundation.

Source: CNBC.com – video report

Date: Jan 08, 2023

Link: https://www.cnbc.com/2023/01/08/how-health-insurance-may-have-made-health-care-more-expensive.html

Questions for discussion:

  • What is the explanation presented in this report for higher health care costs?
  • What are the solutions?
  • What would this mean for those businesses connected to health services, especially, insurance companies?

Bed Bath & Beyond shares plummet after company warns of potential bankruptcy

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: Bed Bath & Beyond warned Thursday it’s running out of cash and is considering bankruptcy.

Source: CNBC.com – video report

Date: Jan 05, 2023

Link: https://www.cnbc.com/2023/01/05/bed-bath-beyond-shares-plummet-as-company-warns-of-deeper-financial-troubles.html?qsearchterm=bed%20

Questions for discussion:

  • What is the current situation facing management?
  • Is there a marketing solution to restarting this brand?
  • What would you advise the company do in the short and long run?

Mercedes-Benz reimagines iconic nodding dog ornament as virtual character

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Mercedes-Benz at CES unveiled a partnership with Superplastic, a Web3-adjacent entertainment brand that creates virtual characters for social media and associated collectibles like toys and apparel, per details shared with Marketing Dive.

Source: MarketingDive.com – video report

Date: Jan 06, 2023

Link: https://www.marketingdive.com/news/mercedes-benz-CES-Web3-marketing-Superplastic/639832/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-01-06%20Marketing%20Dive%20Newsletter%20%5Bissue:47117%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What is the conceptual thinking behind this campaign?
  • Do you think it will resonate with the target audience?

Don’t Overlook Your Most Lucrative Consumer Segment

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy.

Description: Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest wealth, drive the most actual spending, and aren’t as hidebound as marketers think.

Source: MediaPost.com

Date: Jan 03, 2023

Link: https://www.mediapost.com/publications/article/381160/dont-overlook-your-most-lucrative-consumer-segmen.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=128830&hashid=sEI_WGOFRPC9S2yOZBKY8g

Questions for discussion:

  • Summarize the key advice presented to marketers and the reasons given.
  • Do you agree with this assessment?
  • What else would you add to this discussion?

Shopify’s (SHOP) Commerce Components to Attract Merchants

Posted by & filed under Global Marketing, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: Shopify SHOP recently announced the launch of its new solution — Commerce Components — which is a composable stack for enterprise retail. The solution will allow retailers to integrate the components of Shopify with their systems.

Source: Yahoo.Finance.com

Date: Jan 04, 2023

Link: https://ca.finance.yahoo.com/news/shopifys-shop-commerce-components-attract-150303128.html

Questions for discussion:

  • What are the marketing related developments recently announced by the firm?
  • Do you believe they will provide competitive advantage?
  • What other services could help, in your opinion?