Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Pricing, Product Brands and Branding, Retail Marketing.

Description: Fred Franzia, the man behind the famous “Two Buck Chuck,” died on Tuesday at age 79.

Source: NPR.org

Date: Sep 15, 2022

Link: https://www.npr.org/2022/09/15/1123070279/fred-franzia-two-buck-chuck-wine-bronco-dies

Questions for discussion:

  • What does the article say about the marketing of wine and consumer perception of price, in particular?
  • Do you think $2 wine could sell as well in a regular grocery store as it does at Trader Joe’s?

Posted by & filed under Consumer/Buyer Behavior, Marketing Strategy, Product Brands and Branding.

Description: Peloton on Monday announced the resignations of two of the company’s founders and another top executive, marking the end of an era for the struggling fitness-equipment company as CEO Barry McCarthy dramatically reshapes the business.

Source: CNBC.com – video report

Date: Sep 13, 2022

Link: https://www.cnbc.com/2022/09/12/peloton-co-founders-john-foley-hisao-kushi-are-leaving-company.html

Questions for discussion:

  • What has happened at the firm that explains the restructuring of management?
  • What are the challenges facing the top managers?
  • What has the company done so far to mitigate the damage done to the brand and stock value?
  • What would you advise management do at this time?
  • Would you be an investor?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: Artists have soared to the top of the charts because of trends on TikTok, muddling the music industry’s business model.

Source: CNBC.com – video report

Date: Sep 05 , 2022

Link: https://www.cnbc.com/2022/09/05/tiktok-is-upending-the-music-industry-and-spotify-may-be-next.html

Questions for discussion:

  • What is happening to the music industry as a result of TikTok?
  • How has marketing changed?
  • What role is there for record companies given the changes and involvement of fans and artists influencing audiences?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Under Armour is encouraging young athletes to stop comparing themselves to established greats through a star-studded new ad campaign, per an announcement.

Source: MarketingDive.com

Date: September 8, 2022

Link: https://www.marketingdive.com/news/Under-Armour-Tom-Brady-Morgan-Freeman-Gen-Z-football-ads/631404/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-09-08%20Marketing%20Dive%20Newsletter%20%5Bissue:44380%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What do you think about the intended message in this ad?
  • Do you think it is successful?
  • Why do you suppose Morgan Freeman reads the letter?
  • Would the message be different if Tom Brady read his letter?
  • Who is the target audience in your opinion?
  • How do you think the target audience will respond to the ad?

Posted by & filed under Consumer/Buyer Behavior, Pricing, Supply Chain.

Description: Home sellers are getting nervous, as the once-hot housing market cools fast. One in 5 sellers in August dropped their asking price, according to Realtor.com. A year ago that share was just 11%.

Source: CNBC.com – video report

Date: Sep 02, 2022

Link: https://www.cnbc.com/2022/09/02/more-home-sellers-drop-their-asking-price-as-the-housing-market-cools.html

Questions for discussion:

  • What does the report say about how house prices have changed as a response to interest rate movements?
  • Why would rents change?
  • What do you think these changes will mean for businesses connected to housing?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: Technology innovations shaped the world in which Queen Elizabeth II reigned. She embraced all. Perhaps it’s because she realized the connection media technology — and ultimately, the internet — could create between the monarchy and people. The 96-year-old, who represented an institution dating back centuries, was more tech-savvy than many imagined.

Source: MediaPost.com – video report

Date: Sep 07, 2022

Link: https://www.mediapost.com/publications/article/377597/queen-elizabeth-iis-relationship-with-media-techn.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=127547&hashid=59A_cfsaSwqvzn6fGNcXlg

Questions for discussion:

  • From a marketing communications and PR point of view, what do you think about the message and messenger?
  • Given our familiarity with social media and technologies, what would you advise public figures today, such as King Charles?

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing, Services Marketing, Supply Chain.

Description: Burger King on Friday said it plans to spend $400 million over the next two years on advertising and renovating its restaurants as part of a broader strategy to revive lagging U.S. sales.

Source: CNBC.com

Date: Sep 09, 2022

Link: https://www.cnbc.com/2022/09/09/burger-king-400-million-plan-to-revive-us-sales-with-remodels-advertising.html

Questions for discussion:

  • Summarize the highlights for the future.
  • What do you think of these changes, from a marketing and financial point of view?
  • Why is it so important to have the backing of franchise owners?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Pricing, Supply Chain.

Description: Wharton real estate professor Fernando Ferreira doesn’t believe the U.S. housing market has entered a recession.

Source: https://knowledge.wharton.upenn.edu

Date: Sep 06, 2022

Link: https://knowledge.wharton.upenn.edu/article/why-the-housing-market-is-not-in-recession/

Questions for discussion:

  • What does the article say is happening in the real estate industry?
  • Why is this industry so important to understanding the economy?
  • How are business decisions affected by changes in this industry?

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Metrics/Analytics, Services Marketing.

Description: Healthcare delivery went digital in 2020, and so did healthcare and pharma ad budgets.

Source: InsiderIntelligence.com

Date: Aug 29 , 2022

Link: https://www.insiderintelligence.com/content/healthcare-advertisers-hit-reset-button?ecid=NL1001&utm_campaign=eDaily+Weekender+9.4.2022&utm_medium=email&utm_source=Triggermail&utm_term=eMarketer+Daily+Week+in+Review+CORE%2fEMEA

Questions for discussion:

  • What does the report say about digital advertising spending by this industry?
  • How should marketers use this information?

Posted by & filed under Metrics/Analytics, Pricing, Supply Chain.

Description: Home sellers are getting nervous, as the once-hot housing market cools fast. One in 5 sellers in August dropped their asking price, according to Realtor.com. A year ago that share was just 11%.

Source: CNBC.com – video report

Date: Sep 02, 2022

Link: https://news.yahoo.com/one-five-home-sellers-now-170415151.html

Questions for discussion:

  • What does the report say about how house prices have changed as a response to interest rate movements?
  • Why would rents change?
  • What do you think these changes will mean for businesses connected to housing?