Should we automate the CEO?

Posted by & filed under Innovation, Integrated Marketing Communications (IMC).

Description: There has been a lot of buzz about how AI might eventually replace lower-rank workers. But why not start with the highest-paid corporate executives?

Source: Thehustle.co

Date: Mar 11, 2023

Link: https://thehustle.co/should-we-automate-the-ceo/?utm_content=null&utm_source=Sailthru&utm_medium=email&utm_campaign=Wednesday%20Email&utm_term=4ABCD

Questions for discussion:

  • Summarize what the article says about AI in the work environment.
  • How have salaries changed over time?
  • What do you think about the arguments presented and the implications for careers, management and operations of businesses?

Netflix: Investors ‘too pessimistic’ about paid account sharing, analyst says

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Pricing, Product Brands and Branding, Services Marketing.

Description: Jason Helfstein, Oppenheimer & Co Managing Director – Head of Internet Research, joins Yahoo Finance Live to talk about Netflix’s password-sharing crackdown and the outlook for the company’s stock.

Source: Yahoo.Finance.com – video report

Date: Mar 14, 2023

Link: https://ca.finance.yahoo.com/video/netflix-investors-too-pessimistic-paid-204758846.html?contentType=VIDEO

Questions for discussion:

  • Why does Jason Helfstein think Netflix will succeed with its tier pricing and advertising plans?
  • What business model do you think Netflix and other streaming services should develop?
  • Are there strategies other than subscriptions and advertising?
  • Is Netflix a good investment at this time, in your opinion?

Bud Light Seltzer clears up misconception about its formula

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Bud Light Seltzer is out with a new campaign, “100% Hard Seltzer, 0% Beer,” designed to dispel the misconception that the beverage contains beer, the brand said in a press release.

Source: MarketingDive.com – video report

Date: Mar 08, 2023

Link: https://www.marketingdive.com/news/bud-light-seltzer-marketing-game-misconceptions/644408/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-08%20Marketing%20Dive%20Newsletter%20%5Bissue:48613%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What do you think of the decision to use the “Bud” brand as part of this beverage category?
  • Do you think management expected confusion in the consumer’s mind?
  • Do you think the messaging will affect sales or the rate of adoption?
  • Who is the target audience?
  • Do you think the ad is effective?

Gen Zers aren’t the only TikTok addicts

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: It’s no surprise that 18- to 24-year-old TikTok users spend a lot of time on the app—79 minutes per day, according to our latest forecast. But what’s not so obvious is that millennials and Gen X users are gobbling up tons of TikTok videos, too.

Source: Insiderintelligence.com

Date: Mar 03, 2023

Link: https://www.insiderintelligence.com/content/gen-zers-aren-t-only-tiktok-addicts?utm_source=Newsletter&utm_medium=Email&utm_campaign=eDaily%203.6.2023&utm_id=eDaily%203.6.2023&utm_content=eDaily%203.6.2023&utm_term=eMarketer%20Daily%20CORE/EMEA%20%28Mon-Fri%29

Questions for discussion:

  • What does the research say about Tiktok and the competition?
  • Why is this important and what does it say about audience viewing behaviors?
  • Where do you think this phenomenon is headed?

Don’t Overlook Your Most Lucrative Consumer Segment

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy.

Description: Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest wealth, drive the most actual spending, and aren’t as hidebound as marketers think.

Source: MediaPost.com

Date: Mar 07, 2023

Link: https://www.mediapost.com/publications/article/383188/dont-overlook-your-most-lucrative-consumer-segmen.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=129510&hashid=sEI_WGOFRPC9S2yOZBKY8g

Questions for discussion:

  • What does the report say about the differences and similarities between the generations?
  • What is the advice to marketers?
  • What else would you suggest?

Are big grocery chains profiting from inflation? CEOs say no — but the truth is more complex

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: Major grocery chain CEOs say profit margins are as thin as ever, even as they’re raking in record profits

Source: CBC.ca – video report

Date: Mar 11, 2023

Link: https://www.cbc.ca/news/business/grocery-price-analysis-1.6774669

Questions for discussion:

  • What does the report say about food inflation, supply issues and grocery chain profits?
  • How should consumers be expected to respond to food price inflation?
  • Do grocery chains deserve public shaming, as displayed in the videos and press, in your opinion?

A Colorado Ski Area With No Lift Lines? This One Has No Lifts at All.

Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Relationship Marketing, Services Marketing.

Description: At Bluebird Backcountry, you can feel the thrill of making fresh tracks without the constant fear of avalanches. And you can bring your dog.

Source: NYTimes.com

Date: Mar 10, 2023

Link: https://www.nytimes.com/2023/03/10/travel/colorado-backcountry-skiing.html

Questions for discussion:

  • Summarize the approach taken to explore the concept and then establish the alternative ski experience?
  • How is this a different operations, management, marketing and financial enterprise?

Allbirds stock plunges after company admits missteps, unveils new strategy

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Footwear retailer Allbirds on Thursday unveiled a broad overhaul of its strategy and an executive shake-up after failing to post year-over-year quarterly sales growth for the first time in its history.

Source: CNBC.com – video reports

Date: Mar 09, 2023

Link: https://www.cnbc.com/2023/03/09/allbirds-bird-q4-earnings-2022.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • Explain the drop is share value?
  • How much was this due to management’s strategic decision-making to boost growth?
  • What would you advise the company do next?
  • What is likely to happen next, in your opinion?

Why AI Isn’t Replacing Our Jobs — Or Search Engines — According to Jasper’s Head of Enterprise Marketing

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: A couple years ago, artificial intelligence still seemed like a somewhat far-off, sci-fi version of reality. And it certainly didn’t seem like something that would completely transform how marketers work within the next few years.

Source: hubspot.com – video report

Date: Feb 27, 2023

Link: https://blog.hubspot.com/marketing/will-ai-replace-marketing-or-search-engines?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter

Questions for discussion:

  • What does the article say about AI and marketing?
  • What do you believe are the main take-aways from this report?

Display advertising in 5 charts: From programmatic to retail media

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Retail Marketing.

Description: According to our forecast, US display ad spend will grow by 15.7% this year, reaching $163.29 billion. Here are five charts that offer a closer look at what display ad spending looks like in 2023.

Source: Insiderintelligence.com

Date: Feb 27, 2023

Link: https://www.insiderintelligence.com/content/display-advertising-5-charts-programmatic-retail-media?utm_source=Newsletter&utm_medium=Email&utm_campaign=eDaily%2002.28.2023&utm_content=eDaily%2002.28.2023&utm_term=eMarketer%20Daily%20CORE/EMEA%20%28Mon-Fri%29

Questions for discussion:

  • What do the charts say about display advertising?
  • What are the likely reasons for these trends?