Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing.

Description: The trend: Companies are increasingly looking to leverage the strength of their brand names to mitigate the effects of inflation and negotiate favorable relationships with retailers.

Source: eMarketer.com

Date: Apr 08, 2022

Link: https://www.emarketer.com/content/companies-leveraging-strength-of-their-brand-names-overcome-inflation-other-headwinds

Questions for discussion:

  • What does the report say about the use of brand equity in today’s environment?
  • What are the warnings to companies who are wrong about the strength of their brands?
  • What would you advise marketers?

Posted by & filed under Consumer/Buyer Behavior.

Description: The blockbuster merger of Discovery and WarnerMedia closed on Friday, putting many of the biggest names in movies, TV and news under one roof.

Source: CNBC.com

Date: Apr 08, 2022

Link: https://www.cnbc.com/2022/04/08/warnermedia-discovery-complete-merger-become-warner-bros-discovery.html

Questions for discussion:

  • How does this merger change the competitive landscape in the industry?
  • Who will benefit and who will be hurt, in your opinion?
  • What does it mean for consumers?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing.

Description: Opening day of the Major League Baseball season, which falls on Thursday after being delayed for a week by a labor dispute, is as good an occasion as any for fans of the game to come to terms with certain hard facts. I am talking, of course, about the inevitable future in which professional baseball is nationalized and put under the authority of some large federal entity — the Library of Congress, perhaps, or more romantically, the National Park Service.

Source: NYTimes.com

Date: Apr 06, 2022

Link: https://www.nytimes.com/2022/04/06/opinion/baseball-nationalize.html

Questions for discussion:

  • What are the arguments made favoring a dramatic change in the management and financing of baseball?
  • Does this make sense to you?
  • What other solutions are there to the decline in the league?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: Canadian grocery chain cut off in February after it refused to raise costs

Source: Loblaws will start restocking Frito-Lay products on Monday, ending a months-long absence due to a pricing dispute between the companies, CBC News has confirmed.

Date: Apr 09, 2022

Link: https://www.cbc.ca/news/business/loblaws-fritolay-1.6414736

Questions for discussion:

  • What do you believe were the driving factors that helped resolve this dispute?
  • Do you think the dispute affected consumer relations with the participants in any way?
  • Should the participants do anything more to promote the return than just place the products on shelves?

Posted by & filed under Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: Time is not money. Time is life force. This is the core of Jenny Blake‘s powerful new book, Free Time – Lose The Busywork, Love Your Business. Jenny is an author and podcaster (and friend) who loves helping people navigate change and free time to do more of their best work. Jenny is the author of the award-winning book, Pivot – The Only Move That Matters Is Your Next One, and co-creator of Google’s acclaimed Career Guru coaching program. Free Time teaches people to move from friction to flow through smarter systems and the three-stage Free Time Framework. Jenny hosts two podcasts with over 1 million downloads combined: Free Time with Jenny Blake for heart-based business owners, and Pivot with Jenny Blake for navigating change. Jenny started her first blog, Life After College, in 2005. After two years as the first employee at a political polling start-up in Silicon Valley, followed by five years at Google in training and career development, Jenny moved to New York City in 2011 to launch her own business. Enjoy the conversation…

Source: SixPixels.com

Date: Mar 27, 2022

Link: https://www.sixpixels.com/articles/archives/jenny-blake-on-how-to-love-your-work-this-weeks-six-pixels-of-separation-podcast/

Questions for discussion:

  • What is the basic message Jenny Blake is sending to business people?
  • What do you think about her line of thinking and the way many people think?
  • What should we take away from this discussion, in your view?

Posted by & filed under Global Marketing, Marketing Research, Marketing Strategy, Supply Chain.

Description: As the global chip shortage continues, we take an inside look at how semiconductors are fabricated.

Source: NYTimes.com

Date: Apr 08, 2022

Link: https://www.nytimes.com/2022/04/08/technology/intel-chip-shortage.html?

Questions for discussion:

  • What are the direct economic benefits due to investments in these plants?
  • What are the factors of production needed in order to set up these plants?
  • Given recent world changing political events, why does it matter where these global supply plants are located?
  • How should investors look at this development?

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Jennifer Sey left Levi’s after her advocacy against school closures and mask mandates for children gained attention. She says it’s a matter of free speech. The company disagrees.

Source: NYTimes.com

Date: Mar 29, 2022

Link: https://www.nytimes.com/2022/03/25/business/levis-jen-sey.html

Questions for discussion:

  • What are the marketing issues related to this story?
  • How has the brand been affected, in your opinion?
  • Do you think the company could have handled things in a way that would have mitigated any damages to the company and Sey’s career?
  • How should companies deal with employee use of social media?

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Supply Chain.

Description: Pandemic shortages gave eco-friendly toilet paper brands a boost. One reason it may last: They’re figuring out softness. (Source: Bloomberg)

Source: Bloomberg.com – video report

Date: Mar 29, 2022

Link: https://www.bloomberg.com/news/videos/2022-03-29/the-battle-for-your-toilet-paper-is-on-video

Questions for discussion:

  • How does the report characterize the competitors in this industry?
  • What are the advantages and disadvantages related to eco-friendly toilet paper and bamboo products, in particular?
  • What would you advise startups and larger producers at this time?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Apple is scaling back production of its new budget iPhone SE due to weaker-than-expected demand, Nikkei Asia reported Monday.

Source: CNBC.com – video report

Date: Mar 28, 2022

Link: https://www.cnbc.com/2022/03/28/apple-reduce-production-budget-iphone-se-china.html

Questions for discussion:

  • What are the possible explanations presented in this report that explains the reduction in output?
  • Which are the marketing issues and what should the firm be doing about them?
  • How does Apple generate revenues?
  • What should marketers be focusing on to boost revenues further?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing.

Description: Canada’s largest dollar store is introducing a new $5 price tag as it looks to recoup higher costs and bring in new products

Source: BNNBloomberg.ca

Date: Mar 30, 2022

Link: https://www.bnnbloomberg.ca/dollarama-says-its-new-5-price-tag-will-help-offset-inflation-and-stock-new-products-1.1745185

Questions for discussion:

  • What are the implications of introducing the $5 tag?
  • Do you believe this decision will benefit the company?
  • How will it affect the brand, in your opinion?