Posted by & filed under Global Marketing, Marketing Research, Marketing Strategy.

Description: Larry Fink, the CEO and chairman of the world’s biggest asset manager BlackRock, said Russia’s invasion of Ukraine has upended the world order that had been in place since the end of the Cold War.

Source: CNBC.com

Date: Mar 24, 2022

Link: https://www.cnbc.com/2022/03/24/blackrocks-larry-fink-who-oversees-10-trillion-says-russia-ukraine-war-is-ending-globalization.html

Questions for discussion:

  • Do you agree with the Larry Fink’s assessment of the state of globalization? Explain your thinking.
  • What would this mean for international business and investment going forward?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Strategy, Product Brands and Branding, Supply Chain.

Description: When the British supermarket chain Tesco Plc first started ­collecting plastic bags and wrappers from customers to be recycled in March 2021, Caroline Ragueneau was thrilled. She was working as a retail assistant at a Tesco store in southwest England when the first white deposit boxes appeared, promising to turn what’s typically discarded back into something useful. Plastic is a notorious source of pollution: unsightly on land, deadly to marine wildlife. Ragueneau, 56, an enthusiastic environmentalist, proudly told friends about the initiative.

Source: Bloomberg.com – video report

Date: Mar 29, 2022

Link: https://www.bloomberg.com/graphics/2022-tesco-recycle-plastic-waste-pledge-falls-short/?srnd=premium-canada

Questions for discussion:

  • What does the report say about the problems related to recycling and the efforts to deal with them?
  • What would you advise retailers, manufacturers and consumers to do?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Supply Chain.

Description: As Disney+ prepares to open its platform to ads, Warner Bros. Discovery’s new offering will immediately become one of the bigger players in the growing OTT market.

Source: MarketingDive.com

Date: Mar 16, 2022

Link: https://www.marketingdive.com/news/how-a-combined-hbo-max-and-discovery-will-change-the-avod-landscape/620440/?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20Marketing%20Dive:%20Daily%20Dive%2003-19-2022&utm_term=Marketing%20Dive%20Weekender

Questions for discussion:

  • What is happening in the streaming business, as reported in the article?
  • What does this mean for the industry and consumers in the future?
  • What sort of industry do you think will emerge over the next few years?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: Retailers are getting into the digital advertising business at a furious pace. Our first ever US retail media networks benchmark report evaluates digital ad buyers’ perceptions of 11 leading retail media networks and how they perform along 13 attributes.

Source: eMarketer.com

Date: Mar 14, 2022

Link: https://www.emarketer.com/content/traffic-most-important-attribute-retail-media-networks?ecid=NL1009

Questions for discussion:

  • What does the research say about the development of retail media networks?
  • Why do you suppose Amazon ranks so high?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Glimmers of hope for Nike in China could be good news for other retailers with big business in the region, as companies contend with a prolonged pandemic recovery and global unrest.

Source: CNBC.com – video report

Date: Mar 22, 2022

Link: https://www.cnbc.com/2022/03/22/nike-recovers-in-china-potential-good-omen-for-retailers.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • What does the report suggest is happening and why is it good news?
  • Do you agree with this interpretation?
  • What would you advise these businesses, from a marketing point of view?

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: The creators of the popular online video game Fortnite have raised more than $36 million US in a single day, after promising to send all the money raised from sales of a new version of the game to support humanitarian efforts in Ukraine.

Source: CBC.ca

Date: Mar 23, 2022

Link: https://www.cbc.ca/news/business/fortnite-ukraine-1.6392384

Questions for discussion:

  • Why do you think the fundraiser was so successful?
  • What are the benefits that accrue to the companies involved?
  • What are the possible risks?

Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing, Supply Chain.

Description: For all the excitement around places like Austin and Miami, the biggest tech expansion has been in Canada’s largest city.

Source: NYTimes.com

Date: Mar 21, 2022

Link: https://www.nytimes.com/2022/03/21/technology/toronto-tech-boom.html

Questions for discussion:

  • Explain what is happening in Toronto and how the city is managing to draw IT developers.
  • What does this report suggest to other city centers seeking development and investment?

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 Adidas-sponsored schools.The new program will allow more than 50,000 students across 23 sports at 109 schools the ability to become paid spokespeople for the brand.

Source: CNBC.com

Date: Mar 23, 2022

Link: https://www.cnbc.com/2022/03/23/adidas-announces-new-network-that-will-allow-more-than-50000-student-athletes-to-be-paid-ambassadors-.html

Questions for discussion:

  • What is this program intended to accomplish for those involved?
  • What are the risks involved?
  • What do you think of the program and its potential impact?

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Macy’s is preparing to overhaul its website and train some of its workforce to be personal stylists, in a bid to win more customers searching for the latest fashion trends, the department store chain announced Tuesday.

Source: CNBC.com – video report

Date: Mar 15, 2022

Link: https://www.cnbc.com/2022/03/15/macys-overhauls-its-website-and-trains-personal-stylists-.html

Questions for discussion:

  • Summarize the key marketing changes taking place at Macy’s.
  • What do you think about this transition, particularly the ecommerce effort?
  • What would you recommend to the retailer?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: The news: The metaverse will finally meet Apple’s walled garden when Oculus Quest 2 headset users receive an update that lets them send their workout data to Apple’s Health app.

Source: eMarketer.com

Date: Mar 14, 2022

Link: https://www.emarketer.com/content/meta-finds-fitness-pipeline-apple-ecosystem

Questions for discussion:

  • Summarize the highlights in this report.
  • What does this mean for the companies involved?
  • How can marketers used this development?