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Description: Federal government expected to unveil legislation in coming months

Source: CBC.ca

Date: Feb 21, 2021

Link: https://www.cbc.ca/news/canada/manitoba/facebook-google-australia-canada-local-journalism-winnipeg-publisher-1.5922357

Questions for discussion:

  • What does the article say about the news industry at the local level?
  • How can these small local newspaper and radio brands survive, in your opinion?
  • What role, if any, should government play?