Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Pricing, Product Brands and Branding, Services Marketing.

Description: Federal government expected to unveil legislation in coming months


Date: Feb 21, 2021


Questions for discussion:

  • What does the article say about the news industry at the local level?
  • How can these small local newspaper and radio brands survive, in your opinion?
  • What role, if any, should government play?