Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Services Marketing.

Description: Following a year when travel turned taboo and staycations became standard, advertisers are begging stir-crazy customers to come fly with them. Dentsu Aegis Network expects worldwide travel and transport ad sales to grow by nearly 30% this year, the highest out of all the industries it tracked, as the promise of vaccination restores consumer confidence—so don’t expect quiet skies in the months ahead.


Date: Feb 12, 2021


Questions for discussion:

  • What does the data say about prospects for the travel industry?
  • Do you think these are wise spending decisions?
  • What would your marketing advice be to the industry?