Description: Following a year when travel turned taboo and staycations became standard, advertisers are begging stir-crazy customers to come fly with them. Dentsu Aegis Network expects worldwide travel and transport ad sales to grow by nearly 30% this year, the highest out of all the industries it tracked, as the promise of vaccination restores consumer confidence—so don’t expect quiet skies in the months ahead.

Source: eMarketer.com

Date: Feb 12, 2021

Link: https://www.emarketer.com/content/planes-trains-automobiles-travel-ad-sales-soar-2021?ecid=NL1001

Questions for discussion:

• What does the data say about prospects for the travel industry?
• Do you think these are wise spending decisions?
• What would your marketing advice be to the industry?