Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Services Marketing.

Description: On today’s episode, we discuss free, ad-supported video: Who are the major players, how do these services fit into people‚Äôs media diets, and how do they attract advertisers? Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and forecasting analyst at Insider Intelligence Nazmul Islam.

Source: eMarketer.com – podcast

Date: Mar 09, 2021

Link: https://www.emarketer.com/content/podcast-wonderful-world-of-free-ad-supported-video?ecid=NL1001

Questions for discussion:

  • What does the podcast discussion say about this segment of the marketplace?
  • What should marketers do to grow this segment?
  • What do you think about the growth potential for this segment and what content areas do you think would do well with this model?