Consumers Frustrated With The Online Shopping Experience, Study Finds

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Relationship Marketing, Retail Marketing, Services Marketing.

Description: Retailers are suffering from an online service gap, according to Relevance Report 2021 Ecommerce, a study from Coveo, conducted by Researchscape.

Source: MediaPost.com

Date: Mar 06, 2021

Link: https://www.mediapost.com/publications/article/361186/consumers-frustrated-with-the-online-shopping-expe.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121647&hashid=S0v0SEvtS-SjDpBGmLW7Fg

Questions for discussion:

  • What does the data say about consumers’ experiences online?
  • What should marketers do about these concerns, in your opinion?