Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Relationship Marketing, Retail Marketing, Services Marketing.

Description: Retailers are suffering from an online service gap, according to Relevance Report 2021 Ecommerce, a study from Coveo, conducted by Researchscape.


Date: Mar 06, 2021


Questions for discussion:

  • What does the data say about consumers’ experiences online?
  • What should marketers do about these concerns, in your opinion?