Description: Bell’s TSN/RDS subscribers will be able to watch the Montreal Canadiens game tonight versus the Vancouver Canucks via the app’s “5G View,” a new service using Bell’s 5G network. The company says fans will get virtually “up close” to the game.
Date: Mar 19, 2021
Questions for discussion:
- Do you think these enhanced viewing capabilities will affect the customer’s perception of the value proposition?
- Would it affect price or any other element in the marketing mix, in your opinion?
- Which other sports do you think would benefit from this technology?