Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Bell’s TSN/RDS subscribers will be able to watch the Montreal Canadiens game tonight versus the Vancouver Canucks via the app’s “5G View,” a new service using Bell’s 5G network. The company says fans will get virtually “up close” to the game.


Date: Mar 19, 2021


Questions for discussion:

  • Do you think these enhanced viewing capabilities will affect the customer’s perception of the value proposition?
  • Would it affect price or any other element in the marketing mix, in your opinion?
  • Which other sports do you think would benefit from this technology?