U.S. Accuses Google of Illegally Protecting Monopoly

Posted by & filed under Global Marketing, Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: A victory for the government could remake one of America’s most recognizable companies and the internet economy that it has helped define.

Source: NYTimes.com

Date: Ocy 20, 2020

Link: https://www.nytimes.com/2020/10/20/technology/google-antitrust.html

Questions for discussion:

  • What is the basis for the case against Google?
  • Do you think it merits legal action?
  • What are the business consequences for the firm and consumers if the action is successful?