Posted by & filed under Global Marketing, Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: A victory for the government could remake one of America’s most recognizable companies and the internet economy that it has helped define.


Date: Ocy 20, 2020


Questions for discussion:

  • What is the basis for the case against Google?
  • Do you think it merits legal action?
  • What are the business consequences for the firm and consumers if the action is successful?