Posted by & filed under Consumer/Buyer Behavior, Ethics, Pricing, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: 2020 has been a crapshoot for colleges amid the coronavirus pandemic, with few bright spots amid community outbreaks in university towns and sharp declines in enrollment.

Source: – video report

Date: Oct 17, 2020


Questions for discussion:

  • From a marketing point of view, how has covid affected the college market and student behavior?
  • Is there an ideal response from colleges to mitigate the problem for students?
  • What would you advise the colleges?