Posted by & filed under Consumer/Buyer Behavior, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: The mighty Chipotle burrito — delivered straight to your house — continues to power the restaurant giant’s profits during the COVID-19 pandemic.

Source: – video report

Date: Oct 22, 2020


Questions for discussion:

  • How well has Chipotle managed during the covid pandemic that has devastated many restaurants?
  • What marketing and management lessons should the firm carry forward with after the crisis passes?