Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Services Marketing.

Description: Light is breaking through the clouds for the airline industry as COVID-19 lockdowns and travel restrictions ease.


Date: Oct 09, 2020


Questions for discussion:

  • Summarize the research that would be most interesting to marketers in the travel industry.
  • What do you think of the assessment?
  • What would you advise the industry do, from a marketing point of view?