Tim Hortons to test deposit program for returnable coffee cups and packaging

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing.

Description: TORONTO — Tim Hortons has signed a deal with TerraCycle’s Loop program to test an option that would allow customers to pay a deposit and receive their order in reusable, returnable cups and food packaging.

Source: Yahoo.Finance.com

Date: Oct 21, 2020

Link: https://ca.finance.yahoo.com/news/tim-hortons-test-deposit-program-110451507.html

Questions for discussion:

  • Do you think this program will increase brand equity?
  • What are the advantages and disadvantages of this program for the firm?